BRANDING
PRODUCTION
ENVIRONMENT
BILC
Branding a Business Center
Last year, 10 students including me pitched different brand directions to the center. Of the 10 mine was selected. The center focuses on continuous process improvement, bringing about the shape of a mobius strip, or a continuous circle connecting a once two-sided sheet of paper.
After viewing the centers current social media, we determined key post types and provided formats for Linked In to target
businesses and donors, and Instagram
for students.
We produced 500 postcards as marketing material for the center, included a QR code to their website.
To deploy the brand we provided an Online allowing the centers students to be able to create consistent applications. The kit also acts as a hub to download the logos, and template files.
